Is Chiropractic Marketing a Good Idea?

The office I work for is currently writing up a business plan. They need to increase our patient load by 46% in the next year. The chiropractors talked to us about how this was going to be achieved. It seems as if we will implementing a lot of new chiropractic marketing strategies this year. It will mean a lot of extra work for the office staff. I am not sure how I feel about this. I want to make sure that I keep my job, but I do not want to have to work extra hours. I do not get to spend a lot of time with my family, as is.