Striking Images for Your Website Banner
The type of images you use on your ad banner have a big impact on the click through rate. Many make the mistake of applying garish and flashy imagery on their website banners in the hope that this type of non-subtle approach will lead to more clicks. It rarely does. More often than not, it just annoys people who leave the page they are on altogether via the back button or scroll the page enough so your banner disappears. The best thing to do is to use relevant imagery to your message. Keep it simple and clean. An appealing banner is one that’s easy on the eye.
